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Mobile broadband set to go mainstream

Sales of cellphone data cards are set to quadruple in the next three years, threatening to make wi-fi hotpots as outmoded as public telephone boxes. Falling prices will push up data card sales fourfold, creating a market of $2.9bn by 2011, according to the Infonetics Research Mobility: Broadband, Phones, Subscribers and Services report. Subscribers will rise rapidly to 144m by 2011.

"The iPhone has proven that if the user experience is right, users will take advantage of mobile devices for internet sessions," said Richard Webb, directing analyst for WiMAX, WiFi and mobile at Infonetics Research.

This dramatic growth is driven by the rollout of mobile broadband or High-Speed Download Packet Access HSDPA networks. Cheaper availability will mean more consumers will download MP3s, games or video clips to their mobile devices.

"The mobile data services market is becoming more competitive, as mobile operators try to recoup their investments in 3G networks and drive up flattening ARPU. Currently, mobile data services are generally too expensive for mass market adoption, but that will change with the increasingly extensive rollout of high speed HSDPA, the launch of new data plans offering increased download limits, and better subsidies for mobile data cards," said Webb.

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