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News Business News Microsoft's unlikely new competitor: Marks & Spencer
News Business News Microsoft's unlikely new competitor: Marks & Spencer | Microsoft's unlikely new competitor: Marks & Spencer |
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Marks & Spencer will begin selling M&S branded software in selected stores, which already now feature technology departments selling PCs, laptops, digital cameras, printers, gaming systems, mobile phones and iPods. M&S will not make the software itself but instead will be rebranding software supplied by Formjet, a British firm that acquires the distribution rights to third party software and sells it into new markets or via new distribution channels. Formjet is initially supplying five titles that will be sold in M&S stores as: M&S Internet Security with Back-Up Software; M&S Office Suite and Internet Security with Back-Up Software; M&S Office Suite with Antivirus Software; Greetings Card Maker and Clipart Collection Software; and Driving Test Software. The Office suite comes courtesy of Ability Plus Software, based in Crawley in the UK, which developed the Ability Office suite. It's been developing PC software since 1985. Formjet has struck similar deals in the UK with both Tesco and Woolworths. Lyndon Chapman, Formjet Group chairman, said: "Our partnership with M&S and the brand endorsement that it brings us is true testament to the high quality and good value of our software solutions and competence of our back-end support. We are delighted that the range will be available in M&S, making the products accessible to their wide-ranging customer base. " Customers will have access to full technical support via a dedicated website www.mandssoftware.co.uk, which will be managed by Formjet Innovations and will include product information, links to email support and the facility to renew annual subscriptions. As well as email technical support, Formjet will deliver second-tier telephone support to users on behalf of M&S, with calls being transferred by the store's own customer services team. |
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