Saturday
Nov 22nd
| Consumers confident online retailers can deliver |
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Consumers are Christmas shopping online later than ever this year. It has been predicted that seasonal online purchasing will not necessarily peak until Friday of this week. The willingness of people to leave their online shopping until later has been credited to growing confidence that internet retailers can meet ever tighter pre-Christmas delivery dates. Postponing their purchases until the third week in December means shoppers can also take advantage of online discounts. According to research carried out by consumer comparison website, Savebuckets, a third of consumers have claimed that they will be doing most of their shopping via the internet. Marc Ames, a spokesman for Savebuckets, said: “With delivery from online shops becoming increasingly efficient and consumer confidence growing in online retailers, there has been a consistent trend over the last few years towards people shopping online closer to Christmas.” Mr Ames added: “Manic Monday last week was the start of the shopping frenzy, but what we've seen is a steady increase in traffic and sales since then.” |
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